As AI transforms marketing and creative work, questions about ownership, confidentiality and bias are front and center. Here’s what marketing leaders need to know about the risks and what remains in their control.
| less than a minute read
AI in Marketing and Creative: Ownership, Risk, and What Still Belongs to You - Troutman Pepper Locke

/Passle/6880addbd954bf894713d5af/SearchServiceImages/2025-12-15-22-43-26-964-69408f0e6b04b88e2d8d2531.jpg)
/Passle/6880addbd954bf894713d5af/SearchServiceImages/2025-12-15-22-40-45-011-69408e6d944549e161414a36.jpg)
/Passle/6880addbd954bf894713d5af/SearchServiceImages/2025-12-12-22-38-18-789-693c995a2a1eb292d8c17811.jpg)
/Passle/6880addbd954bf894713d5af/SearchServiceImages/2025-12-12-22-36-49-824-693c9901f367c9b87b3d765c.jpg)